WEBVTT

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Another very interesting feature is the ability to track the value of the Pixel event,

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whether it is Facebook, Google or TikTok, in a dynamic way.

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Now I will explain what I mean.

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First of all, from domains, in the settings of your domain,

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you can select the Pixel conversion event and then the event value.

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You can choose between the commission of the campaign, always in euros,

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or the price of the product, based on the value of the price of the product, which is automatic,

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and then above all the actual payout per approval rate.

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What does it mean?

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Imagine you have a campaign that is generating 100 leads.

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Each lead, the network pays you 10 euros.

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So if you generate 100 leads, you are earning 1,000 euros.

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You have tracked 10 euros lead, the campaign has tracked that you are earning 1,000 euros.

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Then we suppose that the campaign has spent 500 euros.

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So you are spending 500 euros and you have had as return on investment

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1,000 euros, then the 100% of ROI.

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At least this is what Facebook or Google thinks.

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In reality, then after the network says, no, here the 50% of leads, I cancel them.

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Consequently, in reality, you are not earning 1,000 euros,

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but you are earning 500.

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It is a bit like saying that even if the network tells you that the payout is 10 euros,

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then based on the approval rate, the payout changes completely.

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It's like if you, for example, have 80% approvals,

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instead of 10 euros, the payout will be 8 euros.

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If you have 50%, it will be 5 euros.

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The payout, what the network shows you, does not represent reality at all,

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because there will always be problems with delivery and so on.

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So in this way, with this option, you can dynamically track the payout

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based on the approval rate, which the RoyLead platform automatically calculates.

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So, for example, the first lead will be 10 euros, the second lead will be 9.80 euros,

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the third lead will be 9.70 euros, based on the approval rate calculated in real time

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every time you receive a lead.

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So at the end of the day of these 100 leads, you have tracked 100 leads,

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but the value that returns to you, the ROI that returns to you, will be 0%,

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because the first lead has tracked 10, the second 9.80 euros,

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based on the approval rate, up to obtaining a total value of 500 euros,

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as long as the network has approved 50%.

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Of course, if it has approved 80%, there will be another calculation,

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so it will be 800 euros of value.

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This is a feature that, in my opinion, makes a lot of sense.

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Now, no one knows how the algorithm works, Facebook, Google,

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and whoever tells you that they know how it works, in my opinion, does not say the truth.

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But we have a way of thinking that it might be useful to give Facebook

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clean data, to Google, to TikTok, etc.

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In this way, if Facebook is aware that you are at ROI 0,

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because you have spent 500 and you are earning 500,

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maybe it may be that it gives you better traffic slots, ready for conversion,

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something that could be different if Facebook thinks that you are earning

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a lot of money with totally wrong data.

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So this thing here should be optimized in this way.

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This is precisely this feature of Payout,

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effective for approval rate, I hope you like it.